Founder Day is a day-long event for founders by founders. The organizers, Capital Entrepreneurs, knew they wanted the branding to speak to the weirdness that is the entrepreneurial journey whilst also speaking to the wide array of entrepreneurs in the community.  

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Additionally, we wanted to create an image that would accurately depict the range of events that were being facilitated at Founder Day

The Solution

We were instantly drawn to the idea of space for the concept scene of Founder Day. We felt it accurately represents the feeling of going into the unknown or exploring that is so closely tied to the entrepreneurial journey.  When choosing the colors, we knew we wanted to tie in their brand colors but expand the palate beyond the blue, black, and white. 

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Finally, we build an initial montage scene of the three main event types of the day: Networking, Co-working, Fireside Chats.