My Favorite Part of Running UnderBelly Creative.
"Happiness is not getting what you want but wanting what you have" - Rabbi H. Schachtel
Illustration is how we got into the design game so it only makes sense that it's something we specialize in!
We love illustration much for the same reasons we love color. Small changes in texture and line weight can make all of the difference. We have dedicated years to analyzing and breaking down illustrations which have allowed us to become comfortable playing in and creating many different styles.
We don't think illustration should be kept to the side for only the funky consumer facing businesses. We think illustration can be used in every industry to make content more engaging and accessible.
We think illustration is a grossly underused medium in branding. Illustrations are great for conveying complex ideas through simple imagery, something that is important for all businesses.
While most people tend to think of illustrations for funky consumer-facing businesses, the majority of our clients are B2B or service based.
We love illustration, especially for branding for the ability to be intentional with every element.
We are able to represent all of your customers and clients in the characters we create. We can design robust scenarios that take many different experiences into account.
Illustration allows us to be flexible and intentional with every element in your world.
At the end of the day, brands are composed of people trying to make a product or service for others to enjoy.
When you see a well-crafted, intentional, and specific illustration, it's impossible not to imagine the person making that design.
Someone thought to add those glasses to the statue. Someone thought to include a disabled queer couple. It brings it back to being human.
Lana Wood, Illustration + Branding Client