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Brand Identity | Illustration | Web Design | Social Media

The Challenge

SmartStart Dashboard helps aspiring business owners answer the question "How do I start a business?" The challenge for us was to create a visual identity that would welcome and invite the wide range of businesses that use their platform, from cafe owners to mechanics, and the service providers who are featured.  

It was important to showcase that entrepreneurship is a journey and while topics such as EINs, taxes & social media can be overwhelming, they can also be fun.

The Solution

To represent the entrepreneurial journey, we designed a Mainstreet that showcases the range of businesses that could use the dashboard. We went with colors that were bright but still neutral and added sweeping elements that reinforced the idea of movement. 

The illustration style is a blend of simplicity and playful details that really bring this brand to life.

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