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Your website should act like your most diligent, dedicated team member. It is the place most customers will visit when they are trying to decide whether or not to use your service or product. It will be where they go to find answers to questions. It will be the place where they decide "is this for me?"
And chances are good that all of these questions will be asked and decided before they ever click a 'Contact' button. But if you build your site anticipating your customers needs, and adjusting as you learn them, your website will be one of the best sales tools you've got.
Simple is Best
We love an imaginative, interactive website as much as the next creative. But for most people, too many bells and whistles act more as a distraction than anything else.
So we operate under the idea of keeping the formatting clean and simple, then ramping up the creativity everywhere else. This also means potential customers know exactly how to interact instead of getting frustrated and dipping before getting to the good stuff.
Color is your Friend
Color and font change everything. And this is especially true on websites.
Sure, we may love simple and clean websites with regard to formatting, but we definitely believe more is more when it comes to color.
Color can be used to help highlight core information, offer connections between concepts, and evoke feelings of the website visitor. How do you feel after engaging with our bright colors?
Iteration is Key
No website is ever 100% complete. This is because as long as your business is changing and growing, so should your website!
Our goal is to help you build a fantastic foundation that will help you reach your next goals. Then as you grow,
your website can grow alongside you!
Some Light Reading
The website is serving me very well. I've had some job interviews where people say the website stood out to them and they were excited to talk to me. I've also had a handful of cold emails from the website form.
Thanks again for helping me with this project!
Bonnie Willison, Website Client
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